TikTok is a mobile video platform where users can create short clips with music and filters. The app was launched in 2012 and has since exploded with popularity. It is primarily used by teenagers but Millennials and Baby Boomers are also increasingly using it.
Does TikTok have agency?
A tiktok social media manager is responsible for the growth of a company’s TikTok account and engaging with fans. The role requires a thorough understanding of video, photo, and copy, as well as brand strategy and voice across both editorial and sponsored content.
The right tiktok social media manager can help brands leverage the power of TikTok and develop a successful campaign. Generally, these influencers are able to attract followers through the production of high-quality, recognizable content that resonates.
How to Market on TikTok
In order to succeed on TikTok, brands need to be creative and authentic. Many users on the platform are not accustomed to the polished aesthetic of Instagram and prefer videos that are less professional but are more true to life.
What to Look For in a TikTok Social Media Manager
A tiktok social media manager should be creative and have excellent interpersonal skills. This person should be able to create and schedule content that will resonate with the brand’s target audience.
A good tiktok social media manager should be able to plan and schedule posts across multiple platforms and monitor their performance in real-time. This will help to increase brand awareness and engagement on a variety of social media channels.